Amid a global pandemic, economic and geopolitical uncertainties and the constant blitz of new technologies, mapping out the coming years for your business has become a complex puzzle riddled with ambiguity. The future, however, is already being written in the present. Societal shifts and generational dynamics provide clues that can help businesses see the risk and unlock the opportunities in these changes. Join Marcie Merriman, EY Cultural Anthropologist and Customer Strategy Leader, for a discussion about Gen Z, today’s 16- to 26-year-olds who are redefining cultural norms for all and driving massive business shifts across industries.