As Vice President of Marketing for Freehold Capital Management and its affiliate communities, Ms. Fleming directs the company’s strategic marketing programs. While this includes overseeing market research, community branding, development of new communities, and builder master marketing campaigns, Ms. Fleming also develops Freehold’s comprehensive Vital Community approach, guiding the expansive amenities that distinguish each community – including healthy living, engagement, connectivity, stewardship and distinctive home design. In this way, Ms. Fleming helps shape communities from their inception, through planning and construction, all the way to bringing each to market.
Prior to her role at Freehold, Ms. Fleming served as Senior Vice President at Lyon Communities, where she managed the company’s marketing, sales, training, and development of new communities. Before joining Lyon, Ms. Fleming led the Marketing and Research department at the Irvine Company as Senior Director. During her tenure at Irvine, Ms. Fleming was directly responsible for the marketing and delivery of multiple award-winning master-planned communities that included more than 10,000 homes, from entry-level to ultra-luxury homes. She played an integral role in the development of some of the Irvine Company’s most popular communities, including Shady Canyon, Orange County’s premier golf community, Turtle Ridge, Quail Hill, Pacific Ridge, Crystal Cove, and the highly acclaimed community at Woodbury.
Ms. Fleming ’s extensive experience with every aspect of real estate marketing and development was formally recognized by the Building Industry Association of Southern California when she was acknowledged by their “Marketing Director of the Year” award. In addition, Ms. Fleming was recently honored as the 2020 “National Marketing Professional of the Year” by the National Association of Home Builders.